Jeweler Tiffany & Co. is bringing true love to life in the latest installment of its What Makes Love True microsite and application where photographers and eventually consumers are uploading candid photos that signify what true love means to them.
The Sartorialist and known street-style photographer Scott Schuman and his girlfriend Garance Dore have been taking candid pictures of couples in New York and Paris and posting them on the website to embody true love. Starting Jan. 25, consumers will be able to upload their own pictures and are encouraged to filter them using the Instagram application and with in-store photo booths.
The jeweler also marketed What Makes Love True through its website, social media pages and additional iPhone and iPad apps.
What Makes Love True intertwined Tiffany and the idea of true love, likely allowing the brand to increase sales on its most famous product – the engagement ring. Visit the website at What Makes Love True.
By: Rachel Lamb
